Catherine and I went to PAII to work at the Interim Innkeepers Network booth . The PAII (Professional Association of Innkeepers International) annual meeting in New Orleans was three days of intensive sessions and workshops on promoting, marketing and operating bed and breakfasts.
There was way more than I could absorb, but I was struck by research reported by Matt Laessig, Vice President and General Manager of BedandBreakfast.com. He reviewed a survey conducted by his company regarding the characteristics of the habitual B & B guest. He said that interaction with the innkeeper/s was important to 95% of guests. An interesting, unique and/or romantic experience was cited by 64% of guests. Getting away from the masses of people at the large establishments was mentioned by 59% of guests, and attention to detail was important to 49% of habitual guests. This was probably known to many of the attendees.
As interim innsitters, Catherine and I can help with the first, second and last issues. At the top of our priorities is to be the face of the B&B in the absence of the innkeepers. We want your guests to write reviews that say, “We were sorry we missed the innkeepers, but their innsitters were a lot of fun and almost made up for them!”
Attention to detail is a hallmark of innkeepers. Catherine was distracted by a plastic cup and paper napkin that sat by the elevator for four days at the Hilton where we stayed. She finally called the front desk to report the clutter! I hadn’t noticed, but luckily, when you hire us, you get both the messy one and the neat one who keeps me in line.
The last session I attended was an hour dedicated to blogs. The speaker said that Google considers the optimum blog to be 300 words long. This blog is 319 words long.